Why is backlinking important? Because without backlinks, your competition can crush you! Read more to find out why backlinking is important, and how you can get backlinks to your site.
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Why Should You Get Backlinks to Your Site?
Back links provide a very valuable asset to your website. Basically, they tell Google your site is important, and other sites think so too. Google uses a very complex algorithm to determine your sites worth, but yet it’s a very simple concept. One of the big things Google looks for when determining which sites to show on the first page (called being ranked by Google) is the backlinks to the site.
A backlink is a text link that points back to your site from another site. In leymen’s terms, a different website is pointing to your website. What this tells Google is that your website is favored by other websites, and should therefor be treated as such. Of course, this gets deeper into complexity as we go, but to keep it simple, the more sites that link to you, the better.
It’s best to try to get back links that are relevant to your site, and use the keyword you are targeting. For example, if I had a website that I was targeting the word “how do I get backlinks”, I would want to make sure my backlink (the link pointing back to my site) was actually a text link using the words “how do I get back links to my site“. If you click on that link, you’ll see that I linked that text to this page. It’s not a real backlink because it’s an internal link, but you get the point.
If that link were on a different website, it would be considered a back link.
Another thing to keep in mind when getting backlinks is the sites they come from. Google loves any kind of back link, but the higher page rank the site pointing back to you has, the better the link. If it’s a high ranked site, Google sees that as extra special.
So How Do You Get Backlinks to Your Site?
It takes a while if you do it manually. You can post articles on different article directories with a link pointing back to your site. You can post on other peoples blogs with a link back to your site (do this respectfully – only post comments that actually contribute to the authors writing), you can post in forums with a link back to your site, contact other website owners and ask them to link back to you…as I said, it’s an extremely tedious project getting back links to your site. But in the end, with dedication and consistency, when you are beating your competition and your site is ranked for the keywords you’re targeting, it will pay off in the end.
Matt and Brad Callen (the creators of SEO Link Monster) have created a new platform and serious backlinking software you may want to check out. Go to SEO Link Monster Software Home Page to get more info on how you can automatically get new back links to your website.
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